Which of the following best describes secondary research?

Which of the following best describes secondary research?

• A. Exploring user needs through surveys
• B. Engaging in physical analysis of products
• C. Obtaining information from books and online sources
• D. Creating new designs based on user feedback

Answer: (C)

Secondary research involves the collection and analysis of data that has already been gathered and published by others. This includes information sourced from books, journals, articles, online databases, and various other references that compile existing knowledge on a topic. By utilizing these pre-existing resources, researchers can gain insights without the time and expense of conducting primary research themselves. In contrast, other options focus on collecting new data directly from users or engaging in physical evaluations. Surveys gather firsthand information, physical analysis requires direct interaction with products, and creating designs based on user feedback relies entirely on newly generated data and insights. Hence, the emphasis in option C on leveraging established literature and digital resources neatly encapsulates the essence of secondary research.

Secondary research involves the collection and analysis of data that has already been gathered and published by others. This includes information sourced from books, journals, articles, online databases, and various other references that compile existing knowledge on a topic. By utilizing these pre-existing resources, researchers can gain insights without the time and expense of conducting primary research themselves.

In contrast, other options focus on collecting new data directly from users or engaging in physical evaluations. Surveys gather firsthand information, physical analysis requires direct interaction with products, and creating designs based on user feedback relies entirely on newly generated data and insights. Hence, the emphasis in option C on leveraging established literature and digital resources neatly encapsulates the essence of secondary research.